@JMMaok @spiegelmama tbh it does not seem tooo hard to me to measure "engagement" atleast for the number a link is clicked (which could be used as a measure on how much "traffic" a presence on masto brings you).
You can do analytics like this in a very unintrusive way not even much needed.
A german publication and NGO that fights fake news uses a simple UTM parameter in the links they share here by attaching "utm_source=mstdn" which could give you a hint on where visitors are coming from when they click a link. Should not be to intrusive tbh. And analytics software can track this.
> by measuring traffic that mastodon drove to our site. Because this is a respectful space, there was no real way to track clicks, so I couldn't justify it
So tbh this seems more like a skill issue more than "there is no way to track this stuff". using a simple parameter is not intrusing privacy all that much tbh and may be deamed acceptable.
Obviously a discussion with the community of where the account posts if this is fine.