@epsi A yeah that thread is kinda gold tbh. DON'T YOU SEE THAT PEOPLE ARE LEAVING MASTODON?!
Had a semi-interesting discussion there as well about journos trying to establish the fedi as a further channel for their stuff.
And man analytics really kill the deal here seemingly. The fediverse seems to be hard track in terms of click-through.
I have an NGO seem use a simple "utm_source=mstdn" in the URLs they share to get a hint where users might be coming from.
I was met with "this does not work" since people on fedi tend to use extensions that remove these things and stuff.
And also google analytics seems to (atleast in the past) have no real way of tracking stuff like traffic from the fediverse that is becoming the problem to actually measure the reach that the links have. capitalism sure is fun!
But tbh (as I also wrote there) its so much a sign of "skill issue" on the side of publication as well as well as a bit "learned helplesness" and cost cutting. Imagine having actual specialists in IT and marketing on your teams in publication and not having the journo needing to do all that ontop which they are not qualified for.
But capitalism is what it is. But I kinda like the idea of fedi being kinda inherently incompatible with "metrics".
Its what makes this place different and unique from the usual tech-bro algo-driven social media stuff. People instead of consumers a little bit.