@desea i think nazi or anti trans activists cutoff point could be reasonable from the perspective that a portion of your customer base would be out and about to murder the other bits of it. Healthcare as a right would make sense in a scenario where its covered by the state. If you can do social death on the worst people, instead of the best ones, that passes the low bar of ethics i think. Still this argument *only* works from the perspective of being a local provider. “Sorry youre fucking up my city, im not giving you shit” kind of deal.
If you are the largest company out there to provide the resource then you run the risk of anti trust sentiment, divebombed profits, protests outside the HQ buildings, having to create a public statement about what youre doing. This would have knockon effects of having to do layoffs etc.
I would argue on the other hand that mass unionization efforts in the company if not turning the entire company into a co op would not only counteract the customer cannibalism issue, it would make a much stronger statement on worker health as a large part of euphoria etc. getting people excited to work for the company and inspired to make companies like it would go much further.